process

Parlors on 12 is an upscale collection of suites specifically designed for salon professionals of Metro Detroit. With the Parlors on 12 being located on the famous 12 Mile Road in Southfield, MI, the owners of the building wanted to convey the nature of the services offered on location, as well as feature the location itself within the name. Out of this discussion, Parlors on 12 was born.

Lightful worked with Parlors on 12 to develop their name, branding, messaging, as well as their website. The final Parlors on 12 logo features custom typography by the Lightful team. All work & photography shown was designed and shot by Lightful.