#branding #illustration #photography #artdirection #packagingdesign
process
Crafting a brand for an aquaponics facility and produce product was an adventure led with a thorough ideation phase. The aquaponics process lends itself to iconography of water, fish, and renewable cycles. We wanted to marry these concepts with the Revolution Farms product itself, - fresh, local, sustainably grown lettuce.
The end result yielded a graphic that was simple & easy to recognize with a somewhat hidden, dual interpretation of a fish and a leaf sprout. All packaging, illustrations & photography shown designed and shot by Lightful for Revolution Farms™, Grand Rapids, MI.
