process

Crafting a brand for Yellow Bird was a fun challenge. The goal was to communicate the playful bird imagery, while simultaneously representing the nature of the home inspection business, and conveying a sense of trust and integrity. The end result yielded a logo that was bold and iconic, able to be easily applied as a one-color mark.

All graphics, illustrations & photography shown was designed and shot by Lightful for Yellow Bird Home Inspections, Detroit, MI.