process

Kid Kaddy is a child product start-up in Grand Rapids, MI. Spencer Creative/Anthroflow worked with Kid Kaddy to create all of their branding, messaging, product packaging (with custom illustrations), and some of their photography.

The team at Kid Kaddy wanted to form their parent brand that would eventually house several products in the baby/kids category. The first product they were launching at the time was an innovative car seat carrying strap that was created to reduce the strain and awkwardness of carrying a car seat. Paying homage to their first product, we decided to incorporate a playful element to the logo that would mimic the shape/function of the original "Kid Kaddy" product- while in use, the carrying strap forms a teardrop shape. 

All branding, graphics, illustrations, packaging design, & photography/videography shown was designed and shot by Lightful for Kid Kaddy, Grand Rapids, MI.